Matcha Shortage: Why This Green Tea Is Becoming Scarce… and Which Alternative to Choose

For several months now, matcha enthusiasts have been noticing rising prices and shortages. This Japanese green tea powder, once easy to find, is now harder to come by.
The reason? Limited production in Japan, combined with skyrocketing global demand.

The causes of the shortage

The current scarcity of matcha can be attributed to several factors:

• 🌱 Limited production: True, high-quality matcha comes only from certain regions of Japan.

• 🌍 Rising global demand: Driven by the health trend, matcha tea has become a star product in cafés and home recipes.

• ☀️ Weather-related risks: Crops are affected by droughts and other extreme weather conditions.

• 💰 Rising costs: labor, transportation, and organic certifications are driving prices even higher.

The result: prices are skyrocketing and supplies are running low.

Pandan: A Natural and Inspiring Alternative

Given this situation, it’s worth exploring other superfoods. Among them, pandan—still relatively unknown in Europe—stands out for its many benefits:

• ✅ A unique flavor: sweet, with hints of vanilla and a subtle floral note.

• ✅ Versatile in the kitchen: perfect for lattes, cakes, puddings, flavored rice, and refreshing drinks.

• ✅ Sustainable sourcing: grown in several regions of Southeast Asia, it is not subject to the same pressures as matcha.

• ✅ Available in an organic version: natural, additive-free, and affordable.

Conclusion: Broadening Your Horizons

The current shortage of matcha may seem frustrating to its fans. But it’s also an opportunity to explore other natural flavors, such as pandan, which adds an exotic, healthy, and creative touch to cooking.

👉 Check out our Organic Pandan and let yourself be surprised by this unique ingredient.